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Episode 3: “What are your thoughts on membership (training/education) sites?”

Vianney from the UK asked, “What are your thoughts on (training/education) membership sites? To summarize Eran’s answer: I do NOT recommend it, it is a bad idea. Think about all the major training/education membership sites out there: Audible, Blinkist, MentorBox, Linked-In Learning, these are massive and require large capital investment as well as enormous amount of content to justify an individual remaining subscribed. The churn rate vs. the cost to acquire a customer simply won’t make sense. You are better off using your content creation to charge a higher one-time fee (numbers explained in the Podcast) as you are more certain to make this a profitable venture (i.e. selling info products, and/or coaching, and/or done-for-you services). What you can and should focus on subscription or membership type income (residual) would be things that are really difficult to actually pause and the customer is well and truly locked in to that subscription to a large extent. For example: I am a marketer. I will forever need an email autoresponder. I will forever need domain/hosting. I will forever need a platform to host my online courses and digital/info-products. These are subscriptions I will be paying for a long, long time. Many businesses and entrepreneurs are in a similar boat. Leverage these affiliate program to create passive income (that’s what I do). Eran from eranbucai.com is an online entrepreneur, internet marketer, and business coach. He answers people’s questions to do with business entrepreneurship, social media, and making money online. To ask Eran a question, email him on [email protected]